data journeys blog

Data Journeys: Empathy before data

My simple data story at #datajourneys

I bought some office chairs from (some small problems with the order – they will sort that out). I like Wayfair. I like the products. I like the price. I regard them as good value.

…. but since I have made the purchase I have had a stack of automated emails. Some recommending chairs (but I have bought the chairs!) it’s not brand enhancing!

I brought this up earlier this week at the data journeys forum. Ian Cohen (Group CIO Addison Lee Group) was spot on in his response:

This Data Journeys is about what the seller wants – to blindly sell me more stuff.

‘It’s like the 90’s when we discovered CRM – we sent the consumer an email and when they did not respond we just sent them more emails (they don’t understand our language – shout louder!)’

Surely we’re better than this ….

#empathybeforedata – what the consumer (me), wants is something #experiencedriven

What I’d really like is to be sent a link to a YouTube video, showing me how to put the chairs together, or a bit of humour. One of my fellow delegates had recently put a piece of flat-pack piece of furniture together; the first instruction was 1. Buy a case of beer –  you’re going to need it!

It was great to attend Data Journeys founder member meeting yesterday, hosted by Telstra and Company85. Thank you Yafaa Ahres.

Inspiring sessions from Mike Bugembe and Paul Russell.

Data Journeys is a safe environment for Business and Technology Leaders to share Data stories from their own organisations and to use collective wisdom to help each other.

#datajourneys #empathybeforedata #digitaltransformation

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